The SPAN Conferences were designed to provide essential information for book selling success. These audio recordings provide the best of these events.

The conference presentations were planned to support SPAN's Marketing Plan Workbook. SPANpro Members can find a PDF of the Workbook here. 

SPANpro Members, click here for the 
SPAN Conference Audio Recordings page.

Access to these resources is limited to SPANpro Members.  Join SPANpro

Recording Topics

Business Planning

Brian Jud - Seven Steps to Planning Success

Brian Jud - Extreme Profits in Non-Bookstore Markets

Marilyn Ross: "Laying a Profitable Foundation "

Distribution

Eric Kampmann - "Distribution & Distributors: How to Get into Bookstores"

Justin Branch: " Bookstores and Distributors"

Marketing

Jeniffer Thompson - Web Site Wow–Planning World Class Web Presence

Brian Jud - "24 Marketing Strategies that Work"

Jeniffer Thompson - Incredible Internet Make Over

John Kremer: "Branding for Your Target Markets

Penny Sansevieri - "Crafting a Message That Rockets You to the Top "

Public Relations

Rick Frishman - "Radio and TV Publicity, Part 1 "

Rick Frishman - "Radio and TV Publicity , Part 2"

Rick Frishman: "Creating Press Kits that Deliver "

Fern Reiss - "Expertize Yourself Today "

Penny Sansevieri - "Creating a Lifetime of PR Success"